Website content serves many and varied purposes, and, from our own experience we know that publishing can be a process that asks for regulations or at least agreements regarding not only the information to be conveyed as such but also its accuracy, completeness, up-to-dateness, and readability.
The content presented to website visitors, its wording and tone, its clearness and connectedness contributes to your company’s corporate identity and must, at the same time, meet the visitors’ expectations. Also, timeliness and accountability play an important role in the publishing process. Think of critical pieces of content such as business reports, terms of services, or contract details; you wouldn’t want such highly relevant and legally binding content to reach the public before it has been proofread and approved of, would you? You most probably also want the right team to work on specific content, not just anyone who feels they could do it.