The Scrivito.ContentTag component expects either a Widget or an Obj instance to be passed in via content, and the name of the attribute whose value should be rendered.
By default, it renders a <div> tag, containing the DOM representation of the content of the given attribute. In the example above, a string attribute is passed in, causing the (escaped) string contents to be put into the DOM.
The tag to be rendered can be customized using the tag property. You can also customize the DOM representation of the attribute value by providing child elements to <Scrivito.ContentTag>, like so: