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WebP – Another Performance Boost for Your Website

Scrivito now automatically delivers your images in WebP format

The happier the visitors to your Scrivito-based website (and also Google’s ranking algorithms) are, the happier are you, right? Over the last decade, improved website performance in the sense of accelerated web content delivery has become an extraordinarily important factor in maximizing visitor satisfaction. Here at JustRelate, we continuously explore every available option to further complement Scrivito’s sophisticated approach to faster content delivery. It includes optimizing images for common screen dimensions in advance, prerendering web pages, delivering all content through a state-of-the-art CDN, and a lot more. All these efforts are motivated by a single simple thought:

The faster web pages are displayed in their full beauty in the visitor’s browser, the better the user experience.

Today we would like to share with you that we were able to further reduce the bandwidth footprint of our customers’ web pages and thus increase the speed at which they load. Once more, it’s all about images. Scrivito now delivers them in WebP format for browsers that support it. Almost all do.

WebP was announced by Google in 2010 and for some time now is appreciated by the web development community as an image compression technology that delivers superior results in terms of image size and quality. Just in case you haven’t heard of WebP yet. ;-)

WebP reduces the amount of image data by 30 % on average

As mentioned above, Scrivito precomputes several variants of each uploaded image, optimized in terms of dimensions and preserving their respective original format, JPEG or PNG. These variants are now additionally provided in WebP format.

In our tests, we’ve seen WebP compression rates of up to 46 % for PNGs, and up to 34 % for JPEGs. Since images make up the lion’s share of the data transmitted for web pages as a whole, these reduction factors also roughly apply to web pages containing such compressed images. The resulting improvement in performance is clearly noticeable.

No adjustments are needed in your Scrivito-based app

Finally, whether images are delivered WebP-transformed or in their source format is only a question of browser support. All current browser versions have WebP support built in.

So lean back and enjoy!