Since the early days of the internet, when fitting texts and images into one-column layouts was more than enough, we have gathered an impressive collection of distinct types of content. Each of them entails its own set of rules, from the information it should contain, to the way we need to showcase it.
However, one could argue that most of these content types have the same few framing attributes. For example, whitepapers, blog posts, case studies, and articles should all have an author, a title, body text, images, videos, and comments. So, why hassle over the few differences between content types?
Here is why: keep in mind that the main difference between various types of content, apart from their distinct uses, is that they all have specific graphic formats. Consequently, to accommodate this extended list of content types, we were forced to create more and more custom page templates.