There is, and has been, a lot of innovation in information technology, as well as in marketing, and it’s not going away soon. Have content management systems kept up? No. Most CMS software still works the same way it did twenty years ago and they are not going to change any time soon. But a change of paradigm is long overdue. A lot of pressure has built up over the years, the “page and template” model just can’t cut it anymore. Websites have changed:
- from a brand marketing exercise to a mission-critical part of business
- from document based to application response
- from static to dynamic
- from read-only to interactive
- from simple to complex