If you fail either of the above, you’ll see an impact to your business performance: A lack of new inbound leads, signups and customers. Users will click away before they learn more, they’ll be gone before the email signup box appears, and they certainly won’t wait around to sign up if the website for application doesn’t load in a flash. It's therefore vital that you take advantage of data from Google Analytics to monitor performance and bounce rate. Website data, automated testing and real user tests will give you good insight into what is working is what issues need to be addressed.
We all know the importance of the internet in driving business performance, so be sure your website is blazing fast for everyone – whether on mobile or desktop, wherever they're located in the world and even during times of peak traffic.