There are a myriad of ways to collect email addresses to communicate with your audience. Mailchimp is one of those, and, if you are not familiar with it, you should check them out. Mailchimp is an all-in-one marketing platform that provides quite a lot of features. The most basic feature is capturing emails and adding them to a list or, in their lingo, “audience”. This is what is needed to get started with other Mailchimp services, but is also important from a business perspective. Once you have an audience in Mailchimp, you can send targeted emails and newsletters and manage e-commerce.