Fine tuning a website takes time, and there are many options to consider. But when it really comes down to it, it's important to find out if the visitors are happy with the improvements. To do this, we need to compare their reactions to the present and the improved versions of the pages concerned. A/B testing with Scrivito and Google Optimize can help you do it well!
In this tutorial, we are going to add Google Optimize to the Example App and show you how to test different homepages. Google Optimize is a powerful tool with many options to fine tune your testing. We are going to use their “Page redirect” option as it fits best with the Scrivito workflow and features, making it faster to implement for editors.