Measurable Success «10 Checkpoints for Future-Proof Enterprise CMS» White Paper
Measurable Success - White Paper

100 % Headless 

Awesome Usability and a First-Class API Are No Contradiction

API-first for the CMS 

A traditional CMS platform comes with a front-end presentation layer (the head), tightly coupled to the back end, which stores all the content in a database. The presentation layer typically dictates how the content should be put together, and is usually part of a web application.

With a headless CMS, all functionality is available through an API. A headless CMS, therefore, acts as a hub for content delivery. Thanks to an API-first approach, a headless CMS supports a real omnichannel experience: It works not only as a management system but is also capable of providing content not only to web applications but to different devices like smartwatches, digital boards, tablets, smartphones, TV screens, voice assistants, cars and VR devices too.

RESTful CMS interface 

A headless CMS typically offers two levels, an API and a library for accessing the API from the development platform. A RESTful API is an application programming interface that uses HTTP requests to GET, POST, PUT, and DELETE content and related data. A RESTful web service is based on representational state transfer (REST) technology, which is an architecture and approach to communicating between different services1. A REST API in a headless CMS allows developers to trigger, write and read content through the library.

"Measurable Success" - White Paper

This blogpost is an excerpt from the “Measurable Success” white paper. You can download it for free to learn about the 10 most relevant factors by which the success of a CMS can be measured.

JavaScript / React library 

On top of the low-level RESTful API, a library for the development platform should be available. It can be a challenge to find experienced developers for programming environments that are rarely used. That’s one reason why Scrivito uses the most popular development environment available: JavaScript. Scrivito can be extended by using the JavaScript library React, an open-source project backed by Facebook and used extensively to make facebook.com a user-friendly website. React dramatically eases the creation of interactive UIs. Due to its popularity, many developers are available around the globe, and it is the most popular as well as the fastest-growing JavaScript framework today.

The survey2 shows the popularity of programming languages among software developers worldwide. SaaS CMS Scrivito gives developers full freedom in creating new applications and enables them to connect and deliver content to any edge device. Adding SaaS CMS Scrivito to an existing JAMstack / React project requires less than 15 lines of code.

Popularity of Web Programming Languages (in %) - chart

Widget building blocks in Scrivito are the key to great usability 

SaaS CMS Scrivito goes even further. It is not only a headless CMS but also offers decoupled CMS functionality that provides everything to create a great front-end. With typical headless CMSs, editors fill out form fields without getting an idea of how the content will look when published. Scrivito comes with a new kind of WYSIWYG user interface. Editors love to work with Scrivito because it is intuitive and offers powerful features to business users. Widgets are building blocks for the website. A page is a collection of different widgets arranged freely in a grid. Users with editing permission can rearrange the layout and modify the content in place. The widgets’ behavior can be influenced by parameters provided by users, code or external events. Besides providing content, they can be interactive and include complex business logic such as CRM integrations, forms, product configurators, dealer searches, interactive quizzes, etc. Widgets can be reused across multiple website tenants.

Widget building blocks in Scrivito

Widgets are so easy to use that non-technical business people can simply set up a website including landing pages, etc. This empowerment of the business side shortens the time to market and reduces project costs. That’s why we call Scrivito a headless CMS with a head.

All of Scrivito’s content retrieval functionality is made available through an API. Additionally, a great GUI provides an awesome user experience. Enterprise SaaS CMS Scrivito satisfies such requirements, overcomes the classic categories, and offers a perfect symbiosis for developers as well as editors.

1Source: Roy Fielding, “Architectural Styles and the Design of Network-based Software Architectures”, 2000
2Source: Compilation of Data from Stack Overflow and Amazon, March 2019

Measurable Success

10 points to measure the success of a CMS. Only measuring can indicate what can be improved. Behind every aspect in this paper, there are years of experience in the CMS world from the authors. There are also strong technical skills and a strong belief that it is important to build a new generation of Enterprise SaaS CMS which radically changes the approach to how a CMS needs to meet the next generation of digitalization requirements.

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