Landing pages are an essential part of any inbound marketing strategy. When designed and optimized well they are for many companies the best return on digital marketing investment, with lowest cost per lead or acquisition across their marketing efforts. Landing pages are found primarily through organic search, but can also be promoted through paid search and are often highly targeted to a specific community or search query. Ultimately, landing pages are the first page a visitor lands on before any other, so it’s important the content matches the visitors search or need, otherwise they will leave (or bounce).
Although Scrivito isn’t a dedicated landing page builder, we sure have all of the tools and widgets to create effective landing pages which convert.