About the customer:
TVSMILES is on a mission to get the most out of advertisements and turn viewers into customers again. The app combines ads, games and an extensive mobile loyalty program in a unique way. Instead of simply showing ungainly ads that aren’t adapted to mobile, TVSMILES stages ads as a trivia game and rewards users for engaging with Smiles, the official in-app currency. The users can then redeem the Smiles for cool products and vouchers.
About the project:
Using Scrivito, TVSmiles is expanding their reach beyond a mobile app into the web. Next to managing Smiles and encouraging shopping for awards, TVSmiles features a huge selection of deals, which again reward every purchase with additional Smiles.