The web has constantly changed and improved since Sir Tim Berners-Lee invented it in 19891. Unfortunately, the technology behind it has not. Web pages still load too slowly, responsiveness sometimes is just a promise, and weak security remains an ongoing issue. Content contributors still find themselves filling out complex forms in content management systems and clicking preview buttons to see the results, which is often far from how it looks to actual users.
Some reasons for this are that most popular CMSs are known for poor usability, lack of flexibility, ancient technologies, high maintenance costs – and they constantly face security threats. Enterprises use unscalable and inflexible tools, unsuitable for omnichannel use. Many commercial enterprise CMSs are simply too complex, diminishing the intended benefits through expensive, time-consuming projects that deliver inflexible, static results at a breathtaking TCO (total cost of ownership).
This situation has serious consequences – organizations annoy customers or employees, conversion rates are unsatisfactory, content isn’t regularly updated, SEO rankings decrease, the efficiency of content and IT teams decreases while the time and cost of delivering new digital projects skyrockets. New requirements derived from the organization’s digital transformation uncover limitations in the CMS infrastructure.